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Search Engine Optimisation - Link Development

 
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Mike
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Joined: 17 May 2005
Posts: 1537

PostPosted: Sat Apr 29, 2006 10:57 pm    Post subject: Search Engine Optimisation - Link Development Reply with quote

Getting backlinks is probably one of the most important things that any webmaster should do, it is also one of the most complicated because the algorithms that the search engines use now are seriously complicated and develop at a pace equal to if not greater than any search engine specialists techniques develop. They need to to stop manipulation of their index's, especially the Google index...

So to the purpose of this thread, I intend to use this thread to discuss any so called backlink development techniques and advice that litter the internet. Some are very valid, some are sort of valid and some will definately get you blacklisted or at a minimum search engine penalised.

Mike
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Last edited by Mike on Sun Apr 30, 2006 10:45 pm; edited 1 time in total
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Mike
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Joined: 17 May 2005
Posts: 1537

PostPosted: Sat Apr 29, 2006 11:29 pm    Post subject: Reply with quote

A lot of people read the simple trick of entering into Google the search term :

link:www....(your website url)

One of the biggest misconceptions is that this will show all your backlinks to your site, this however IS NOT true.

The simple reason for this is that Google only displays backlinks that are contributing a certain (and above) amount of PageRank, this "amount" is quite a well kept secret by Google..

Recently with all the Google updates that have been going on (Big Daddy Infrastructure) a number of webmasters have been reporting a good PR value even though they have done nothing special regarding linking yet and usually have only dropped it into a forum signature or two.

This can be explained, by default ALL spidered pages have PageRank even if they do not have any backlinks to them due to the nature of the algorithm. So say that this new site has 100 pages, which the search engine robots have hit from the signature links that were placed, each of these 100 pages will be linked back to the sites homepage (if they are not then the webmaster shouldn't call himself a webmaster).

These pages will have PageRank as they are spidered, albeit very low PageRank, and as they are all linked to the homepage they will all be passing PageRank back to the homepage which results in a PageRank that registers on the toolbar. Remember Google looks at internal links in the same manner as it does external ones in terms of counting as backlinks and PageRank passing.

I also read a lot that webmasters are using the search term and seeing their number of incoming links dropping and as such assume that these have been lost, this may actually be the case but it is also feasible that the weighting that Google has assigned to this page has dropped and as such falls below the minimum PageRank passing threshold and will not be shown. Do not always assume the worse.

Why would the pages weighting and PageRank passing drop in the eyes of Google?, simple really the linking page may have increased the number of out going links on the page and as such is sharing the PageRank passing with more pages and as such is reducing the value of the inbound link which may have dropped it below the threshold for flagging using the search criteria.

Remember when getting a backlink to your site that you are hoping will increase your PageRank then always look at the number of outgoing links on that page, 100's on there will pass very little weighting whereas 5 will pass a lot (based on the pages PageRank value).

Hope you understand that Cool

Mike
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Mike
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Joined: 17 May 2005
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PostPosted: Sun Apr 30, 2006 10:55 pm    Post subject: Reply with quote

I was reading another forum earlier today in which a self proclaimed search engine specialist claimed that if you didn't use meta tags then Google will not list your site....this claim alone blew any creditability that this so called expert had.

The truth is that Google DO NOT use the meta tag data Shocked , their alogrithms have developed to counter the meta tag spammers and as such Google now places no value on them. Now this doesn't mean that you shouldn't use them as it is good web practice and also the other search engines still factor them in.

Remember there is more to the search engine world than GOOGLE...
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double_d77
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Joined: 03 Aug 2005
Posts: 168
Location: Manchester

PostPosted: Mon May 01, 2006 11:12 pm    Post subject: Reply with quote

Another thing to look at when looking for links is to not be scared to contact the big boys who are on page 1 of the big 3 SE's

After all they still want to be on page 1 and will need new links from relevant sites

So give them a try.............

Dave
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