101 Ebay Tips - Ebay Sellers Bible Part 4
61. Shipment Location
Be sure to consider where you will ship to carefully. You will have buyers from around the world but you can limit where you will ship. Some people prefer to ship to the US, Canada, and European countries while others ship anywhere. The option is completely yours but keep in mind that there are some differences in how you wrap the package, the currency exchanges, and communication barriers between you and the buyer.
62. Page Six
This is an important page in that you will see the summary of your auction. This is your last chance to make any changes before your auction goes public. Take your time to read through everything two or three times before hitting the final button. Sometimes having a friend or co-worker scan through your information can help find things tired eyes miss.
Once you post your auction, if you see an error that would make a huge difference in the sale, there is an option on eBay where you can add information. Although you cannot go back and correct the actual error, you can point out the error and provide the corrected information. Using the fabric scenario, if you were selling 12 yards but in your description, you said 2 yards that would make a big difference in the bidding. In your additional information, you could state, “My apologies – in my original description I stated this auction was for 2 yards. The actual amount of fabric is 12 yards. Thank you.”
64. Communication with Buyer
It is your responsibility to contact the buyer at the end of the auction congratulating them on winning the item(s). Issue an e-mail requesting their shipping address. Once they provide that information to you, let them know when the shipment will go out, which should coordinate within the timeframe provided in your auction description. If you know the shipping charges, advise them in this same e-mail. Once payment has been made, send another e-mail to the buyer confirming that you received their payment and that the item(s) will be shipped on X day via (US priority mail, UPS, Fed-Ex, etc.). Once you have a tracking number, send that to the buyer as well. This will allow them to follow the tracking themselves.
65. Package & Shipping Tips
eBay is in the process of creating a Package and Shipping Tips page that will help you with the entire shipping process. This should be up soon and will be yet another valuable tool for sellers and buyers alike so keep your eyes open for this.
66. When to List
The time of day you list your auction is important. The start time will be the same as the end time, which is why it is so important. If you want your auction to end at 10:00 p.m. on a Sunday night, you need to have the auction start at 10:00 p.m. For this reason, be sure to set the start time accordingly.
67. Do your Homework
In addition to researching what other people are selling similar items for, you need to conduct your own research outside of eBay as well to determine the going rate for your item(s). As an example, if you are selling artwork, jewelry, or collectibles, you need to state in your description the going price. Although you may or may not get that price from the buyer, it shows buyers that you have done your homework and will stand a little more firm in your price. It also tells buyers that they are getting quality for a good price.
68. Seller Assistant Pro
When and if you get stuck in the process, use eBay's Seller Assistant Pro, which is yet another valuable tool offered to help you find all the answers to your questions.
The appearance of your auction is important. Auctions that are designed with loud colors or hard to read fonts can push buyers away. Use colors and fonts that are easy on the eye. Remember that not everyone will have perfect 20/20 vision so you want to make sure the fonts can be read by all buyers. It would be the same for graphics – a few added to the auction is fine but too much is a distraction. You want your auction to interest buyers not lose them in all the fluff.
Although you may have tremendous knowledge of something you are selling, not everyone will. Avoid language that is too techie and stay away from acronyms. Keep the language simple and easy to read.
If you will be auctioning off several items or you plan to auction items on a long-term basis, keep the look of your auctions consistent. Over time, you will develop several buyers that follow your auctions because of the quality of your items and professionalism. They will become accustomed to seeing information laid out in a certain way. Keeping your auctions consistent will help them navigate easier and therefore you will make a quicker sale.
72. Youth Auctions
Auction items that focus on youth such as games, collectibles, clothing, body jewelry, etc. should end during the week or on a Sunday night. Ending them on Friday or Saturday nights is not a good choice since they are generally not home on these nights and therefore, the bidding is not as good.
73. Retirement Age
If your auctions include items that would appeal to people around retirement age or moms and dads that stay or work at home, the best time to end your auction is mid-morning during the week. This is the time when older people spend most of their time on the Internet and the ideal time for parents who have smaller children taking a nap.
74. Item(s) Use
Tell the buyers what the original use of your item was. For example, if you are selling lawn and garden items, you should express that you purchased them for your home but then moved to an apartment or whatever the case. This helps confirm to the buyer that the item(s) is fine –the circumstance for its use changed.
Some people fail to include information about accessories. This is very important since many times people are looking specifically for the accessories/attachments that go along with the item(s). What if you were buying a weed eater but had a bad back? You need one that has a good shoulder strap. If the buyer visits your auction and finds the weed eater, you are selling to be exactly what they are looking for and the price is right but there is no strap, you have lost a sale. Include all accessory/attachment information even if you think it has no value.
76. Personal Website
If you have a website where you have many items or even services that would not sell on eBay, consider promoting your eBay auctions through your personal website. This will help increase the traffic to your site and build up the sales at eBay.
77. Auction Insight
Auction Insight is a great service that you should look at before you list your auction. Auction Insight is a search engine that will go out and review all of the larger online auction sites, looking for your item(s) specified. In return, you will get a list of prices this same item is selling for on the other auction sites.
78. Build Feedback
If you are new to eBay and have no feedback ratings, you should consider purchasing a couple of items yourself to establish a buyer's feedback. Because both the buyer and seller's feedback is rolled into one, building some buyer's feedback for yourself will help show buyers for your merchandise see that you are a good risk.
79. Escrow Service
If you are selling high priced items such as a car, computer or other technology equipment, a home, etc., you might want to consider offering buyers the use of an escrow service. Before the auction closes, you and interested buyers would need to set up an agreement as to how the item will be paid for and any other detailed information.
80. Delivery Confirmation
Unfortunately, some buyers will try to say they paid for an item but never received the auction item(s). When shipping, you should consider using delivery confirmation. This service is generally inexpensive and can end up saving you a ton, especially if the item(s) is higher priced.
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