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Headline Copywriting Tips 11-20.

11) Time Sensitive...

The "Time Sensitive!..." headline grabs your prospect's attention because if it's placed in front of their desired benefit, they know they need to promptly read your ad. They'll be worried that they may miss your time sensitive offer.

Example: "Time Sensitive! 5 Ways To Reduce Your Taxes!"

12) Truth About...

The "Truth About..." headline grabs your prospect's attention because most people suspect they are being lied to by businesses. It's usually because they have been burnt at least once by another business in their lifetime.

Example: "The Real Truth About MLM Compensation Plans!"

13) Free Bonuses...

The "Free Bonuses..." headline grabs your prospect's attention because people like to be rewarded for buying. Your prospects will read the rest of your ad to find out about the free bonuses and see how much they will have to spend in order to get the free bonuses.

Example: "How To Get 7 Free Bonuses Worth $1657!"

14) Which Of...

The "Which Of..." headline will grab your prospect's attention because it will give them a choice. People like to have choices, it gives them freedom and control. Once they choose, they will want to read your ad to see the results of their choice.

Example: "Which Of These Web Hosting Companies Would You Choose?"

15) Last Chance...

The "Last Chance..." headline will grab your prospect's attention because people usually pay more attention to their last chance than their first chance to buy something. Everyone hates to lose something. It will usually help sell to people that procrastinate about buying. Now or never is a strong motivator.

Example: "Last Chance To Save 50% Off This Stunning Ring"

16) Take Advantage...

The "Take Advantage..." headline will grab your prospect's attention because most people would rather have an advantage than be disadvantaged. People want to learn about any advantage that will help them get the desired benefits.

Example: "Take Advantage Of The Falling Stock Market"

17) Treat Yourself...

The "Treat Yourself..." headline will grab your prospect's attention because most people are focused on pleasing and helping their family, friends and employers. It will make them stop and think, "I need a treat once in awhile, too!.

Example: "Treat Yourself To A Delicious, Hot-Fudge Sundae!"

18) Reasons To...

The "Reasons To..." headline will grab your prospect's attention because when you ask someone to do something, don't they always ask why? It will give them a reason to read your advertisement.

Example: "10 Reasons To Start Your Own, Profitable Ezine!"

19) Now You Can...

The "Now You Can.." headline will grab your prospect's attention because people usually don't have their desired benefit yet if they are even considering reading your ad. Now they can learn how to get that benefit from reading the rest of your ad

Example: "Now You Can Afford That In-Ground Pool!"

20) Proven...

The "Proven..." headline will grab your prospects attention because people want products that they know are proven to get their desired benefit. Would you want a product that's UN-proven?

Example: "A Hair Tonic That's Proven To Work!"

Read the next 10 Copywriting Tips

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