21) Are You Still...
The "Are You Still..." headline will grab your prospect's attention because people will wonder if they are still getting the most benefit with an older product. It's also a question that they will mentally have to answer then compare to the newer product you are offering.
Example: "Are You Still Using That Slow, Old Typewriter?"
22) Never Seen Before...
The "Never Seen Before..." headline will grab your prospect's attention because people usually ignore ads. They think they have seen everything. If your product has truly never been seen before they will want to stop and read about it. NEW is very enticing!
Example: "Never Seen Before! Tires That Never Go Flat!"
The "Imagine..." headline will grab your prospect's attention because people like to leave there own reality. Why do you think TV, movies, video games, music, drugs, alcohol, etc. are so popular? Give them one or more of their desired benefits to imagine.
Example: "Imagine Losing 20 Pounds In 14 Days!"
24) They Laughed...
The "They Laughed..." headline will grab your prospect's attention because everyone has suffered being laughed at or minimized at least once. So your prospects can relate to it. They won't be afraid to get their desired benefit since you proved the people that laughed at you were wrong.
Example: "They Laughed At Me When I Bought That Run-Down House Until I Sold It And Made $20,000 Profit"
25) How I...
The "How I..." headline will grab your prospect's attention because it's not only showing them to how to get their desired benefit but you, the “I", are telling them, not some big corporation. It is more personal and will draw your prospect into your ad copy. The little guy wins!
Example: "How I Made $36,890 In One Week!
26) Thousands Have...
The "Thousands Have.." headline grabs your prospect's attention because if thousands of people have bought your product then it must be good. They can't go wrong. Of course you don't want to lie if thousand haven't bought your product. You may also want to use a specific number of people so it sounds more believable.
Example: "3,734 People Have Bought Our Tax Software"
27) Do You...
The "Do You..." headline grabs your prospect's attention because it's asking them (you) a question. People have been taught their whole life to answer questions. It's almost like a teacher calling out your name in school. It also draws out a yes or no answer. Depending on your question, getting them to answer will help get them interested.
Example: "Do You Want To Be In Debt For The Rest Of Your Life?"
The "...Mistake..." headline grabs your prospect's attention because people don't want to make costly mistakes that could stop them from getting their desired benefit. People also don't want to experience the feeling of being dumb or stupid. Your ‘new' way is the ‘right' way.
Example: "Don't Make The Same Tax Mistakes That Cost Me $34,568!"
29) I'm So Mad...
The "I'm So Mad..." headline grabs your prospect's attention because people want to know what caused you to have that particular emotion, and then tell them about it. Of course you could use just about any emotion you want such as happy, excited, sad, depressed, etc. Just not normal.
Example: "I'm So Mad About Being Scammed Again!"
30) I Dare You...
The "I Dare You..." headline grabs yours prospect's attention because people consider a dare a challenge. People will like to prove you wrong but they will have to read the rest of your ad and buy your product in order to do it.
Example: "I Dare You To Find A Tastier Cookie…If You Do Your Money Back!"
Read the next 10 Copywriting Tips