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Headline Copywriting Tips 31-40.

31) Secrets Of...

The "Secrets Of...: headline will grab your prospect's attention because people want to learn secrets. It's like someone telling you they know a secret, you just have to pry it out of them. Most people are just plain nosy. The will have to buy your product in order to find out the secrets.

Example: "The Secrets Of Rich And Famous Writers"

32) ...Doesn't (Don't) Want You to Know

The "...Doesn't (Don't) Want You To Know" headline will grab your prospect's attention because people want to find out about those things people are trying to keep from them, especially if it stops them from getting their desired benefit.

Example: Top Ranking Secrets Search Engine Experts Don't Want You to Know

33) Warning...

The "Warning..." headline grabs your prospect's attention because people have been cautioned their whole life to stop and take notice of any kind of warning. Such as storm warnings, poison warnings, side effects warnings, etc.

Example: Warning! Don't Let False Spam Accusers Take Advantage Of You!

34) Ways To...

The "Ways To..." headline grabs your prospect's attention because you are going to tell them something they might not know; that which will improve their life and give them the benefits they seek. They will have to learn them all. They will lose if they don't. Even better is to give a numbered amount to your ways….such as “10 Ways To….”.

Example: "20 Ways To Sell Your House Faster!"

35) Step-By-Step...

The "Step-by-Step..." headline grabs your prospect's attention because people don't want to be confused. When they buy a new product or are seeking a desired benefit they want simple take-you-by-the-hand steps or instructions.

Example: "An Easy, Step-By-Step Web Site Design System That Takes Newbies By The Hand!"

36) Testimonial...

The "Testimonial" headline will grab your prospect's attention because they will likely trust someone else's recommendations more than the actual business selling the product. It gives your business a trust and credibility that can keep them reading your ad and buying.

Example: "I'm in SHOCK! This search engine software took my web site from number 60 to 3 in two weeks!"

37) Limited...

The "limited..." headline grabs your prospect's attention because people consider anything that is limited, or in a limited amount, to be rare and scarce. It may be their last or only chance to get their hands on the product and then have their desired benefit.

Example: Limited Quantity! Only 37 Diamond Pendants Left In Stock!

38) As seen...

The "As seen..." headline grabs your prospect's attention because people trust famous, brand name media outlets. Would you buy something from someone you didn't know or trust? If they don't know your business, they may know a famous media source you can identify with.

Example: "As seen in Travelthon magazine! The Luxurious Apple Hotel"

39) Stop...

The "Stop..." headline grabs your prospect's attention because people have been trained their whole life to stop when they see a "Stop" sign or told to stop. It's a natural reaction. Works better when the word ‘stop' is in the red color too.

Example: "STOP! How To Reduce You Monthly Gas Bill By 50%!"

40) I'm Looking For...

The "I'm Looking For..." headline grabs your prospect's attention because it don't sound like an ad. It's sounds like you are asking for their help. Most people have been raised to consider helping people that are in need or ask for it.

Example: "I'm Looking For 200 Lucky People That Want To Help Test My New Traffic Exchange!"

Read the next 10 Copywriting Tips

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