Getting your visitors or customers attention has got to be the number one priority when you are designing a website or writing sales copy to inform about and encourage the purchase of your product. I have pulled together 101 copywriting tips over these next few pages that should give you some pointers and inspiration when writing that oh so valuable sales copy. I list each headline format, explain what I mean and then give an example to illustrate the point.
1) How To...
An "How To.." headline grabs your prospect's attention because it tells their brain they are about to learn something new that could benefit their lifestyle. The headline should get their attention and explain how to get their benefit faster, cheaper, easier, etc.
Example: "How To Get Out Of Debt In 1 Year Or Less!"
An "Unlock..." headline grabs your prospect's attention because when something is locked-up it's perceived as being more valuable. Your product would of course be the key that will unlock the benefit for them.
Example: "Unlock The Secrets Of Selling High Ticket Items!"
A "Discover..." headline grabs your prospect's attention because it gives your prospects a sense of adventure. It's just like in a story when someone discovers a treasure chest or a lost artifact.
Example: "Discover 3 Simple Ways To Reduce Your Unwanted Wrinkles!"
An "...Exposed" headline grabs your prospect's attention because it sounds as if somebody was trying to hide something. Your prospects will want to know what was being covered up and why.
Example: "Used Car Dealer Sales Tricks Exposed!"
An "...Explained" headline grabs your prospect's attention because it will give them a clear picture of a benefit they may not understand how to get. If there is something you don't understand and it could benefit you, wouldn't you want it explained?
Example: "Top Search Engine Optimization Strategies Explained!"
6) Breaking News...
A "Breaking News..." headline grabs your prospect's attention because breaking news usually happens when it's really important and can't wait until the normal news show time. It's usually something major like serve weather, a terrorist attack, war footage, etc. It makes people stop what they're doing and take notice.
Example: "Breaking News! Scientist Finds Breakthrough Weight Loss Formula!"
7) Inside Secrets...
An "Inside Secrets..." headline grabs your prospect's attention because your prospects will feel that if they learn more information they'll belong to a select, privileged group of people. It also adds a rareness to your product. Rare is valuable.
Example: "The Inside Secrets Of Millionaires Under The Age Of 29!"
A "Magic..." headline grabs your prospect's attention because almost everyone's fantasy is to have a magic formula or tool that will instantly give them their desired benefits. People want to get their desired benefits with little or no effort.
Example: "New! A Stain Remover That Works Like Magic!"
A "Finally..." headline grabs your prospect's attention because usually people will buy any number of similar products before they get the exact benefit they want. So, when we find that perfect product we are likely to say or thinků.FINALLY!!!
Example: "Finally! An Acne Cream That Actually Does What It Says!"
A "...Guaranteed" headline grabs your prospect's attention because it tells your prospects there is no harm in reading the rest of my ad and there's no risk. Your prospects will allow themselves to get interested because even if the buy they have nothing to lose. It makes the most unbelievable headline seem believable.
Example: "10,000 Web Site Visitors In One Month...Guaranteed!"
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