Adsense

Headline Copywriting Tips 41-50.

41) Once Upon A Time...

The "Once Upon A Time..." headline grabs your prospect's attention because it's usually the start of a story. People like stories because they are entertaining and allow an escape from the real, everyday things. That's why books, T.V. and movies are popular. You can also use other story related headlines, such as…It Was A Cold, Stormy Night...something to draw them into your text.

Example: "Once Upon A Time There Was A Beautiful Woman..."

42) Remember...

The "Remember..." headline grabs your prospect's attention because it triggers their past memories. Your prospects will want to read the rest of your ad to see what other memories and emotions it brings back to them or reminds them of better times. Something to be recaptured.

Example: "Remember When You Could Leave Your Doors Unlock?"

43) Uncensored...

The "Uncensored..." headline grabs your prospect's attention because it tells your prospects that you're leaving nothing out of your ad or product. They feel that they are getting something that others can't normally get. They are a part of a select group you are trusting both with the information and your product.

Example: "Internet Marketing Exposed - Totally Uncensored And Uncut!"

44) Everyone Knows...

The "Everyone knows..." headline grabs your prospect's attention because it sounds like they should know even if they don't….everyone else does! Even if they do, it will attract them to read the rest of your ad to confirm it.

Example: "Everyone Knows That Gasoline Will Only Get Higher, Right?"

45) FACT...

The "FACT..." headline grabs your prospect's attention because people typically buy products based upon emotion and back up their decision with logic and facts. If something is a presented as a fact after getting them emotionally involved, it will affect their getting their desired benefit and justifying it. They will also read the rest of your ad.

Example: "FACT! 99.9 Of People Buy Based On Emotion!"

46) (Source) says...

The "(Source) says..." headline grabs your prospect's attention because you have a reputable, famous media source giving you a testimonial about your product. Such as in a magazine or newspaper article. Then used in an ad with that testimonial included.

Example: "Rolling Red Magazine says it's "Simply Amazing"

47) Make Money...

The "Make Money..." headline grabs your prospect's attention because most people want to make more money. They usually need some extra to just get by or they want to buy something expensive they can't afford.

Example: "How To Extra Make Money Working From Home!"

48) Save Money...

The "Save Money..." headline grabs your prospect's attention because most people want to save money. They usually want to cut their expenses, save some for a big purchase or for retirement.

Example: "How To Save $50 At The Grocery Store Without Coupons!"